Kym_Canter

Creative Director, L-atitude.com


The Mission: Create and implement the brand identity for e-commerce site l-atitude.com, a curated marketplace for travel enthusiasts.


The Challenge: Take a start up e-commerce site with a limited budget for producing original images and content and create an environment to showcase 11 destinations with over 100 designers.


The Solution: Create an “experiential e-commerce model that delivers the feeling of virtual world travel in the form of product and content. This was achieved by curating a unique mix of distinctive fashion items not readily available in the US or online. Each week we tell the story of one of our destinations highlighting different designers and tastemakers and relating their story to a larger life style [fashion] experience. We produce original video and unique travel content including city secret guides, globetrotter interviews and behind the label stories to enhance the user experience.