Star Von Bunny
Mission: To create a unique brand through the development of a fantasy character who would represent my own personal life lessons, insider knowledge and the hilarious good times I have had in my twenty something years in fashion.
Challenge: To first create a character and then a brand that has mass appeal, a clear positive message and a recognizable esthetic.
Solution: Star Von Bunny, plush rabbit model, role model, actress and writer. Star is a unique fantasy character that celebrates the almost famous in all of us.
Star’s memoir, “Star Von Bunny, A Model Tale” published by Harper Collins in December '08, serves as the narrative at the core of this iconic plush character. Each Star Von Bunny product is a celebration of self-expression and a promise of inclusion in the fabulous, glamorous, fun world of fashion.
Future: Currently working on creating a multi platform presence for the Star von Bunny character.