Star Von Bunny

The idea was to create a unique brand through the development of a fantasy character who would represent my own personal life lessons, insider knowledge and the hilarious good times I have had in my twenty something years in fashion.

The challenge was to create first a character and then a brand that had mass appeal, a clear positive message and a recognizable esthetic.

The result was the creation of Star Von Bunny, plush rabbit model, role model, actress and writer. Star is a unique fantasy character who celebrates the almost famous in all of us.

Star’s memoir, “Star Von Bunny, A Model Tale” published by Harper Collins in December, '08, serves as the narrative at the core of this iconic plush character. Each Star Von Bunny product is a celebration of self-expression and a promise of inclusion into the fabulous, glamorous, fun world of fashion.

 “Starvonbunny.com” part magazine and part social networking site will become a community for Star’s fans and provide marketing support for the brand. A multi platform entertainment component will be in place by 2011.

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